We are the premier force for entertainment and radio connection in the vibrant community of El Paso, Texas.

At 97.5 Holdings TX, Inc., we understand that our region is unique: a dynamic blend of cultures, languages, and musical tastes. That is why we proudly operate two of the most listened-to and beloved radio stations on the border, designed to accompany, inform, and entertain our diverse audience every single day.

Whether you are looking for the perfect soundtrack for your daily routine or the most effective advertising platform to grow your local business, we have the exact frequency for you.